Autumn’s capsule collection Tommy Jeans 4.0 is characterized by denim garments with innovative washes, adventurous basics and Hilfiger’s iconic logo. The key garments are an oversized hooded sweater with flag motifs along the sleeves, a blue jeans jacket and jeans with a looser fit in a peeled gray shade.
Hilfiger describes the collection itself as “a trip back to Hilfiger Denim’s roots, though with an updated twist”. Hypebeast has been involved in developing the collection, the campaign and selected the people who led the campaign, which were filmed in London, Berlin and New York.
In the campaign we see models and influences such as Elliott Jay Brown, Jiahe Zhang, Aaron Max, Anajah Hamilton and Jonah Levine.
The clothing will be sold in select Tommy Hilfiger stores around the world, as well as online starting October 12.